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由于电视节目受众的欣赏水平提高与口味的变化,以及市场竞争日趋白热化,导致电视节目的发展压力非常大,由此,思变和求新也就成为我国电视节目生存发展的突破口。但是,我国的电视节目普遍存在不重视创新、研发,偏向于克隆和引进等问题,导致电视节目的核心竞争力始终得不到提升。本文主要说明了电视节目没有创意的原因,探讨其解决的方法。
Due to the increasing level of audience appreciation and the change of tastes as well as the intensified market competition, the pressure on the development of television programs is very great. Therefore, thinking and seeking for new things have become the breakthrough point for the survival and development of television programs in our country. However, the prevalence of TV programs in our country does not attach importance to innovation, research and development, bias in the cloning and introduction of other issues, resulting in the TV program’s core competitiveness has not been improved. This article mainly explains the reason why television programs are not creative and discusses the solutions to them.