随着乡村旅游的迅速发展,旅游者对乡村旅游产品的多样性、内容的丰富性、体验的差异性、主题的创意性要求越来越高,个性化需求逐步凸显。近年来,福建省乡村旅游取得显著成效,但也存在经营粗放、创意不足的问题。以台湾乡村旅游与休闲农业为启示,从创意旅游的视角,借鉴其在产业融合、文化主题、市场营销、经营管理等的创意经验,提出福建省乡村旅游创意升级的建议。 With the rapid development of rural tourism, tourists have more and more requirements for the diversification of rural tourism products, the richness of content, the difference of experience, the creativeness of the theme, and the individualized needs. In recent years, remarkable achievements have been made in rural tourism in Fujian Province, but there are also problems of extensive management and insufficient creativity. Inspired by rural tourism and leisure agriculture in Taiwan, from the perspective of creative tourism, we draw on its creative experience in industrial integration, cultural themes, marketing, management and so on, and put forward suggestions on the creative upgrading of rural tourism in Fujian Province.