菲利浦·科特勒说过一段话:“企业对产品本身特性的关注程度经常会超过对产品产生效应的关注程度,然而这却是错误的,他们把自己定位于在销售一种产品,而不是为消费者的需求提供一种解决方案。要知道,木匠购买的并不是一个钻头,他其实想买的只是一个洞。”这就提出了一句警世通言:消费者到底要的是什么?电动自行车经过近10年发展,到现在已有1000多家企业,产品的牌子和款式几千种。近2年,电动自行 Philip Kotler has said a few words: “Businesses often pay more attention to the characteristics of a product than to the effect they have on the product, but that’s a mistake, and they are positioning themselves to sell a product Rather than providing a solution to the needs of the consumer, and you know that a carpenter does not buy a drill, he actually wants to buy it. ”This raises the warning that consumers want the What is it? Electric bike after nearly 10 years of development, now has more than 1,000 enterprises, product brands and models thousands of species. Nearly 2 years, electric self