乡村旅游逐渐成为我国旅游业发展的重要领域,沈阳乡村旅游的热度也随之升温,并推出了以“生态采摘,农家风情”为主题的十条线路。本文运用SWOT的分析方法,针对沈阳乡村旅游缺乏科学合理规划、雷同开发、知名度低的问题,提出努力健全科学管理机制、加大政府扶持力度、拓宽营销渠道等方法。 Rural tourism has gradually become an important area for the development of China’s tourism industry. As a result, the popularity of rural tourism in Shenyang has also increased, and ten lines have been launched with the theme of “ecological picking and farm customs”. This article uses the method of SWOT analysis, aiming at the lack of scientific and reasonable planning of rural tourism in Shenyang, the same development, the low visibility, put forward efforts to improve the scientific management mechanism, increase government support, broaden the marketing channels and other methods.