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自中国加入WTO以来,经济、文化等各种产业发展迅速,其中中国烟草在逐步满足WTO要求的同时,也应深入思考如何在这样的大环境之下,打造自己的文化服务品牌,提高自己的优势,适应国际发展趋势。为加快实现这一目标,本文结合笔者所在单位,对其基本情况,文化服务品牌建设现状进行了相应分析,然后针对该公司情况提出了几点文化服务品牌建设的具体策略。
Since China’s accession to the WTO, various industries such as economy and culture have developed rapidly. While China’s tobacco gradually meets the requirements of the WTO, it should also think deeply about how to create its own culture and service brand under such a big environment and improve its own Advantages, adapt to international trends. In order to expedite the realization of this goal, this article analyzes the basic situation and the present situation of cultural service brand building in connection with the author’s unit, and then puts forward some specific strategies for the brand building of cultural services according to the situation of the company.