从分析公共关系及公共关系工作的本质入手确定公共关系意识的两个核心要素 ,并从现代公关意识的发展历史及现代公关意识的逻辑构成两个方面进行了阐述 From the analysis of the nature of the public relations and public relations work, the two core elements of public relations awareness are determined, and the two aspects of the development history of modern public relations awareness and the logical composition of modern public relations consciousness are elaborated