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美国石油大王盖蒂在总结自己的几十年奋斗经验时说,没有任何一项公式可清楚说明要如何在商场上获得成功。然而,他认为在营销方面有10条原则值得别人借鉴。这10条原则是:
In summation of his decades of experience in struggle, US oil magnate Getty said that there is no single formula that clearly shows how to succeed at the mall. However, he believes that there are 10 principles in marketing worth learning from. These 10 principles are: