造势是人们对客观事件发展形势的正确感知和能动反映。企业造势要物有所值。造势的前提是遵守社会公德、保证产品质量做好市场定位、降低产品成本和实话差别化战略;造势的作用是产生强大的冲击力和社会影响力;造势的目的是创造名牌树立形象,从而取得竞争优势。 Campaigning is the correct perception and active reflection of the development of objective events by people. Corporate campaign to value for money. Campaign premise is to comply with social ethics, product quality to ensure market positioning, reduce product costs and the difference between the real story of strategy; the role of the campaign is to produce a strong impact and social influence; campaign aims to create brand-name image, so as to obtain Competitive Advantage.