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当前,国家大力推进文化产业,强调将文化产业打造成为国民经济支柱性产业。作为推动文化产业发展的重要媒介,电视台的文化栏目应该大有可为,但是,纵观现状却发现值得担忧,所以,深入分析其中的原因,找出合理的、可操作性的方法就显得尤为必要。本文试以漳州电视台收藏文化类栏目《收藏俱乐部》为例,探析其困境与突围。
At present, the state vigorously promotes the cultural industry and emphasizes that the cultural industry should be built into a pillar industry of the national economy. As an important medium for promoting the development of cultural industry, there should be a lot of cultural programs for television stations. However, looking at the status quo, we find it worthy of concern. Therefore, it is necessary to find out the reasons and find a reasonable and practical method. This paper tries to Zhangzhou TV station collection cultural section “collection club” as an example, to explore its dilemma and breakthrough.