气象动画是综合气象知识、动画技术、影视艺术而形成的一种新生的气象科普载体,它开创了气象科普的新形态。以2006年深圳气象频道播映的动画片《气象百问》为肇始,气象动画逐渐进入人们视野,如动画片《奇奇运动会》、《逃走的水》和新近的网络动画《鸡鸡扎扎》等,然而总体发展较为缓慢。因此,开发传播策略成 Meteorological animation is a newborn weather science carrier formed by synthesizing meteorological knowledge, animation technology and film and television arts. It creates a new form of weather science. In 2006, the weather meteorological channel broadcast in Chongqing, “Weather Baiqian” as the beginning, the meteorological animation gradually into people’s perspective, such as the animation “Kiki Games”, “escape the water” and the recent network animation “Chicken Zaza” However, the overall development is relatively slow. Therefore, the development of communication strategy into