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自驾车旅游是从传统旅游中脱颖而出的新型旅游方式,能满足大众个性化、自由化的需求,不断扩大的市场将成为旅游业发展的利润增长点。本文以南京地区为例,运用SWOT分析法,分析南京市自驾车旅游市场在发展过程中存在的优势、劣势、机遇及挑战,并从政府、行业、旅游者三个层面提出了南京市自驾游发展的开发战略,对推动南京市自驾游快速健康的发展有着重大的意义。
Self-driving tourism is a new type of tourism that stands out from the traditional tourism. It can meet the needs of the masses for individualization and liberalization. The expanding market will become the profit growth point of tourism development. Taking Nanjing as an example, this paper analyzes the advantages, disadvantages, opportunities and challenges in the development of self - driving tourism market in Nanjing by using SWOT analysis method. It also presents the suggestions of self - driving tour in Nanjing from three aspects: government, industry and tourists Development and development strategy to promote the rapid and healthy development of Nanjing Zijia You have great significance.