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2011年3月,全国票房低至5.6亿元,电影市场在经历了2010年的高速增长之后,彷佛湍急的水流进入平滩,速度渐渐放缓,整个一季度全国票房同比下滑10%左右。在此背景下,大地院线2011年第一季度却逆势上扬,票房同比取得了36%的增长,达到1.38亿元;场次同比增长60%,达到18万场;人次同比增长25%,达483万,排名由2010年底的全国第八位提升至第七!
March 2011, the national box office as low as 560 million yuan, the film market experienced rapid growth in 2010, as if the turbulent flow into the flat beach, the speed gradually slowed down throughout the first quarter the national box office fell about 10% year on year. In this context, the cinema chain in the first quarter of 2011 but contrarian, Box Office achieved 36% year-on-year growth to reach 138 million yuan; the show year-on-year growth of 60%, reaching 180,000; visitors increased by 25%, reaching 483 million, ranked by the end of 2010 the eighth national upgrade to the seventh!