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将广告与采编、发行放在同等重要的地位上,这对于有效解决有偿新闻、变相广告所造成广告源的流失和避免无谓的“内部竞争”,保护晚报的形象具有重要的实际意义。
Placing advertisements on the same important position as collecting, editing and distributing is of great practical significance for effectively solving the loss of advertising sources caused by paid news and disguised advertisements and avoiding unnecessary “internal competition” and protecting the image of evening posters.