本文通过介绍浙北地区的旅游文化,深入分析该地区主要的文化旅游节庆活动祭禹大典、相约龙井春茶会、黄酒节、宁波慈溪杨梅节等,运用旅游文化相关知识,从浙北地区城市的文化挖掘,打造浙北地区独具地域文化符号的主要节庆文化品牌。 This paper introduces the tourism culture in the north of Zhejiang province, deeply analyzes the festival of Yuyu ceremony of the main cultural tourism festivals in the region, meets with Longjing Chuncha, rice wine festival, Ningbo Cixi bayberry festival and so on. Using the knowledge of tourism culture, Cultural excavation, to create a unique geographical and cultural symbol of North Zhejiang, the main festival culture brand.