金融危机以来,广告主的广告预算下降很多,大概在20%到30%之间。在广告预算充足的情况下,广告主的策略主要围绕电视、报纸等主流媒体开展,而危机以来,为了应对这种不利的局面,整个广告业都在进行战略的调整,比如 Since the financial crisis, advertisers advertising budget dropped a lot, probably between 20% to 30%. In the case of adequate advertising budget, advertisers strategy mainly around the TV, newspapers and other mainstream media, and since the crisis, in order to deal with this unfavorable situation, the entire advertising industry are making strategic adjustments, such as