媒体融合可以探索多种路径,而在现阶段城市广电集团面对的复杂形势和艰巨挑战中,走内涵发展即集约化之路,是比较符合实际的。这种发展方式,在充分调动一切资源的基础上,有效运用现代管理与技术,促进要素组合的集结、协调和优化,增效降耗,实现以提高效率和效益为要求的内涵增长。宁波广电集团目前有20多亿资产,其中约一半为现金流,6个频道、5个频率以及部分实体,加上集团管理 Media fusion can explore a variety of paths, and in the current situation of the city radio and television groups facing the complex situation and arduous challenges, take the connotation of development that is intensive road, is more realistic. This mode of development, based on the full mobilization of all resources, effectively uses modern management and technology to promote the assembly, coordination and optimization of the elemental composition, enhance efficiency and reduce consumption, and achieve the connotation growth required by the enhancement of efficiency and efficiency. Ningbo SVA Group currently has more than 2 billion assets, of which about half of cash flow, 6 channels, 5 frequencies and some entities, together with group management