“互联网+”时代的到来,使得电商等基于互联网的商业模式走近人们的生活,本文主要关注中年人在该时代背景下的消费行为,基于问卷调研及深入分析,分析中年人消费行为现状,并从国家、网购平台及中年人三个方面提出相应的建议。 The advent of “Internet + ” era makes the Internet-based business models such as e-commerce approaching people’s life. This paper mainly focuses on middle-aged people’s consumption behaviors in this era. Based on the questionnaire and in-depth analysis, The current situation of consumer behavior, and from the country, online shopping platform and middle-aged three aspects of the corresponding recommendations.