张家界与武隆作为武陵山片区旅游演艺产品发展的繁荣地区,正逐渐成为热点旅游地。本文通过两个地区旅游演艺产品的发展历程、营销手段和创新性的分析比较,找出两地的异同,对我国其他地区的旅游演艺产品发展具有一定的借鉴作用。 Zhangjiajie and Wulong Wuling Mountain Area as a tourism development of the prosperity of products, is gradually becoming a hot tourist destination. This article through the development of tourism products in two regions, marketing methods and innovative analysis and comparison to find out the similarities and differences between the two places, to other parts of China tourism development of entertainment products have some reference.