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在电子商务条件下,网络整合营销、“软营销”和网络直复营销等理论为网络营销渠道的建立和创新奠定了基础,分析网络营销的缺陷和解决办法。
Under the condition of e-commerce, the theory of network integrated marketing, “soft marketing” and direct marketing of network laid the foundation for the establishment and innovation of online marketing channels, and analyzed the defects and solutions of online marketing.