北京首创轮胎有限责任公司是一家有着30多年历史的国有大型轮胎制造企业。改革之初,企业经营良好,效益可观。但随着外国轮胎企业大举进入中国、冲击市场,加之受传统观念和管理思想的束缚,首创轮胎公司举步维艰、停滞不前。面对公司经营现状,2003年,公司领导班子从市场实际出发, Beijing First Tire Co., Ltd. is a state-owned large-scale tire manufacturer with a history of more than 30 years. At the beginning of the reform, the enterprises operated well and the benefits were considerable. However, as foreign tire enterprises entered China aggressively and hit the market, in addition to being shackled by traditional concepts and management thoughts, First Tire Company struggled hard and stagnated. The face of the status quo in the company, in 2003, the company’s leadership from the actual market,