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休闲产业将成为世界支柱产业之一。随着国民经济的快速发展,休闲产业已成为中国经济发展的新的重要增长点。我国目前休闲产业中旅游业发展迅猛,休闲体育业、休闲文化娱乐业潜力无穷,休闲地产业亦浮出水面,而作为休闲文化产业当中的影视文化其地位更是举足轻重。如何利用好休闲产业中的影视文化,是发展新兴旅游业的渠道,也是在日益加剧的全球化进程、不断深化的中国社会转型等宏观背景下,创建自身独特品牌的关键。
Leisure industry will become one of the pillar industries in the world. With the rapid development of the national economy, the leisure industry has become a new important growth point for China’s economic development. At present, the tourism industry in China’s leisure industry is developing rapidly. Leisure sports industry and recreational and entertainment industry have great potential. Leisure industry also surfaced. However, the position of leisure and cultural industry as the film and television culture is even more important. How to make good use of the film and television culture in the leisure industry is a channel for the development of new tourism industry. It is also the key to create its own unique brand under the macro background of the increasingly globalized process and ever-deepening social transformation in China.