我国不断高企的消费能力和富人阶级的扩大,为本土奢侈品品牌的崛起提供了前所未有的机遇。中国服饰文化源远流长,具备孕育高端品牌的底蕴。从文化需求和民族情感上看,中国人需要打造具有中国文化底蕴的本土奢侈品品牌,特别是男装品牌。 The continuously high spending power of our country and the expansion of the rich have provided unprecedented opportunities for the rise of local luxury brands. Chinese clothing culture goes back to ancient times, with the heritage of high-end brand. In terms of cultural needs and ethnic sentiment, the Chinese need to create a home-grown luxury brand with Chinese culture, especially the men’s brand.