一、产品研究1.产品功能:早餐、快餐的最佳辅助食品。2.目标消费者:医院住院患者。3.产品特点:营养、食用方便、消暑。4.产品状态:绿豆沙,膨化粒、糖、冲调后为粥状。二、市场研究1.目前本地市场以“沙”字命名的食品以红小豆类产品居多,且被广大消费者认知和接受。因而本产品以“绿豆沙”命名,可以借梯登船,走上市场。但红小豆产品与本品在食用方式及特征上 First, product research 1. Product features: breakfast, fast food, the best supplementary food. 2. Target consumers: Hospital inpatients. 3. Product features: nutrition, convenient consumption, cooling. 4. Product status: mung bean, puffed grains, sugar, and porridge after reconstitution. Second, market research 1. At present the local market is named after the “sand” word of food is mostly red bean products, and is recognized and accepted by the majority of consumers. Therefore, this product is named after mung bean, and can be boarded and taken to the market. However, the adzuki bean product and the product in the way of consumption and characteristics