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中国传媒业的变化,在很大程度上是始于消费者行为习惯所发生的变化以及高新科技在媒体领域的广泛应用和融合,这种变化本身就带有很强的市场驱动性和媒体内生性需求特征。
The changes in China’s media industry are largely due to changes in consumer behavior and the widespread application and convergence of high technology and new media in the media field. Such changes themselves are highly market-driven and in-media Nature of demand characteristics.