在变幻莫测的E时代,伴随着消费者强调自我和对个性的追求,中国的消费市场已逐步从“商品消费”进入“品牌消费”,尤其是中国加入WTO以后,经济稳定发展,北京申奥成功,APEC会议在上海成功召开,中国足球冲出亚洲,这些都为报业的发展带来了活力与机遇。中国报业从此进入一个硝烟弥漫的大创 In the era of unpredictable E, with the emphasis on self-esteem and the pursuit of individuality, China’s consumer market has gradually entered the “brand consumption” from “consumption of goods”. In particular, after China’s accession to the WTO, its economy has been developing steadily and Beijing has been bidding for the Olympic Games Success, the successful holding of the APEC Conference in Shanghai and the Chinese football out of Asia brought vitality and opportunity to the development of the newspaper industry. China’s newspaper has since entered a smoke-filled venture