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在广播中充分运用魅力语言才能吸引听众,否则,一档节目准备再充分,选材再独特,而语言运用艺术匮乏,用何魅力来吸引听众呢?因此,对于广播主持人来说,魅力语言的获取至关重要。而目前相当一部分广播节目主持人在这一方面显得束手无策,他们所采取的行为只能是不停地改变节目形式和节目风格,配以浅薄的而又自以为幽默诙谐的语言,让广大听众有着“鸡肋”之感。这是当前广播主持人所面临的重大危机。
In order to attract audiences, we should make full use of the attractive language in radio broadcasting. Otherwise, one program will be fully prepared and the materials will be unique, while the art of language use will be scarce. What charm will be used to attract the audience? Therefore, for the radio host, Getting is crucial. At present, a considerable number of radio presenters are helpless in this respect. The actions they take can only be to constantly change the program style and program style, accompanied by a shallow and self-humorous language, so that the majority of the audience “Tasteless” feeling. This is a major crisis facing the current radio host.