我国对外贸易在过去的四十年里取得了显著的成绩,但由于适销货源不足,商品结构比较落后,产品质量、档次低,严重地影响着对外贸易的进一步发展。为了实现我国对外贸易的宏伟目标,我们每个外贸企业需要树立市场营销观念,坚持以市场、用户为中心,把如何发展适销出口货源,不断满足市场需求,作为一项重要、紧迫的任务来抓。本文以山东省土产进出口公司为例,谈谈如何搞好适销出口货源。山东省土产进出口公司是一个有40多年历史的、主要经营农副土特产品的老公司。土产类商品的主要特点是生产季节性强,季产年 China’s foreign trade has achieved remarkable results in the past 40 years. However, because of the shortage of available goods, the commodity structure is relatively backward, and the product quality and grade are low, which seriously affects the further development of foreign trade. In order to achieve the grand goal of China’s foreign trade, each of our foreign trade companies needs to establish a marketing concept, adhere to the market and users as the center, how to develop exportable and exportable sources of supply, and constantly meet market demands, as an important and urgent task. . This article takes Shandong Provincial Import and Export Corporation as an example to talk about how to do a good job of exportable sources. Shandong Native Products Import and Export Corporation is an old company that has over 40 years of history and mainly deals in agricultural and sideline native products. The main feature of indigenous products is the strong production seasonality and the season of production.