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现在旅游行业还不是很正规,其中在客户关系管理方面就存在着很大问题,客户与销售人员之间单线联系,上层领导无法及时了解客户需求。赛特国际旅行社商务旅游中心伍威经理告诉记者,旅游公司最重要的岗位就是销售,他们往往同客户直接发生业务关系。随着企业不断的成长,一些业绩优良的销售人员往往能够维持住很多的重要客户。而旅游公司所获得的利润在很大程度上也要依靠这些大客户,这种局面使得旅游公司的健康成长在某种意义上要依赖在这些销售人员身上。○○●CRM降低跳槽带来的损失目前的现状是,这些销售人员流动性非常强,跳槽现象经常发生。一旦销售人员离开,将会给这些旅游公司带来极大的经济损失。损失的原因来自两个方面:一方面是旅游公司管理不完善所造成的。公司内部没有一套行之有效的管理平台来记录客户的信息。领导层不能及时了解到大客户的
Now the tourism industry is not very formal, in which there is a big problem in customer relationship management, single-line contact between customers and sales staff, the top leadership can not keep abreast of customer needs. Woodside International Travel Business Travel Center Manager Wu Wei told reporters that the most important job of travel companies is sales, they often have a direct business relationship with customers. As businesses continue to grow, some salespeople with good performance tend to be able to sustain many important customers. And the profits that a travel company earns depend largely on these big clients, which makes the healthy growth of travel companies dependent on these salespeople in a sense. ○○ ● CRM to reduce the loss of job-hopping The current status quo is that these sales staff is very mobile, job-hopping often occur. Once the sales staff to leave, these travel companies will bring great economic losses. The reasons for the loss come from two aspects: on the one hand, the management of tourism companies caused by imperfections. The company does not have an effective management platform to record customer information. The leadership can not understand the big clients in time