2005年,“神六”、“联想收购 IBM”、“超级女声”,让整个中国公关界迷醉、眩晕。有学者称.本世纪是一个公共关系时代。亦有智者断言,新一轮公关热潮即将来临。然而,我们也不能忽视,当前国人对公关的认识,一定程度上还处于模糊、朦胧状态。如认为公关即“公关小姐”、即“礼仪、酒宴公关”者大有人在:认为公关“无处不有、无处不在”的“万能公关”的观点也颇盛行;有违公关职业操守的“作秀、炒作公关”、甚而“贿赂、腐败公关”也时 In 2005, “Shenzhou VI”, “Lenovo acquired IBM”, “super girl”, so that the entire Chinese PR industry, dizziness. Some scholars said that this century is a public relations era. Some wise men also assert that a new round of public relations upsurge is coming. However, we can not ignore the fact that at present people’s understanding of public relations is still somewhat vague and obscure. If we think of PR as “PR”, that is, “manners, public relations banquet,” a lot of people are: public opinion “everywhere, everywhere,” “universal PR” point of view is also quite popular; contrary to public relations ethics “Make a show, hype PR,” and even “bribe, corruption PR” too