由于现金流量贴现法的大量运用,火多数经理在评价复杂的投资决策时都会面临越来越困难的抉择:他们应该寻求投资收益率低但可为今后创造出一个有价值的战略机会这种风险大的项目,还是应该坚持投资于一个风险不大且有眼前利益可图的项目?不论是一家力图跟上发展迅速的市场的多种经营公司,还是一家力图恢复其竞争优势的大公司,都必须作出这种抉择。 Due to the extensive use of discounted cash flow methods, most fire managers face increasingly difficult choices when evaluating complex investment decisions: they should seek to generate a valuable strategic opportunity for the future with low investment yield but this risk Should a large project still insist on investing in a project that is not risky and has immediate benefits, whether it is a multi-operating company that is trying to keep up with a rapidly developing market, or a large company that is trying to restore its competitive advantage? This choice must be made.