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汉字图形是中华民族特有的文化传播载体,是一种具有较强装饰美感和象征寓意的艺术形式,为我国现代平面设计中的图形创意提供了一种新的设计思路。其“形”是在汉字本身所具有的字形和笔画结构的基础之上,借助添生图形、以图结字、移花接木、分解重构等构形方法而完成的,实现了平面设计中信息传达的准确性。本文从四方面出发对平面设计中汉字图形的构形方法进行详细分析,以期促进平面设计中汉字图形的成熟化发展。
Chinese character graphics is a unique cultural transmission carrier of the Chinese nation. It is a kind of art form with strong decorative beauty and symbolic meaning, which provides a new design idea for the graphic creation in modern graphic design in our country. Its “shape ” is based on the glyphs and strokes structure of the Chinese characters themselves, with the help of the immature graphics, the graphic design, the transfiguration, the reconstruction and other configuration methods to complete the realization of the graphic design Accuracy of message delivery. This article analyzes the method of constructing Chinese characters in graphic design from four aspects in order to promote the mature development of Chinese characters in graphic design.