扎实的个案研究是文学传媒研究走向深入的基础。本期刊发的杨会的《〈人民文学〉与底层叙事潮流》和周根红的《“红罂粟”丛书与90年代女性文学生产》都从小的切口进入,在对个别问题进行细致的、充分的研究的基础上,又没有就事论事,而是通过一扇窗口观察近处的景致和远处的潮涌,有机地将个案分析与潮流把握结合起来。另一篇《非虚构的人类学观察》跟文学传媒、文学传播的关系不是太直接,不过其跨学科的视角是文学传媒研究常用的思路与方法。《理解媒介》的作者麦克卢汉对文化史的研究,就从人类学的理论和方法中汲取了不少精神养料。 A solid case study is the basis for further research in literary and media researches. In this issue, Yang Hui’s “ and the Bottom Narrative Trend” and Zhou Genhong’s “Red Poppy” and “Series and Women Literature Production in the 90’s” all came into being at an early age. When the individual issues are meticulously detailed, On the basis of adequate research, there is no discussion of matters. Instead, a window is used to observe the near-view and distant tide and organically combine the case analysis with the trend-setting. Another “non-fictional anthropological observation” is not too direct with literary media and literary communication, but its interdisciplinary perspective is a common approach and method in literary media research. McLuhan, the author of “Understanding Media,” has studied many aspects of cultural history from anthropological theories and methods.