克雷·费尔克(Clay Felker),美国著名传媒人物,曾担任《君子》(Esquire)、《村声》(Village Voice)、《广告周刊》(Adweek)等著名杂志的编辑和出版人。费尔克首创第一本城市文化杂志《纽约》(New York Magazine),对美国新闻历史的发展、纽约城市文化的发掘做出了重要贡献。本文回顾了费尔克一生的经历对其编辑思想的影响,探讨了《纽约》杂志创办之初的策划方案、市场定位等,研究了费尔克作为新新闻主义的推动者所采用的独特的新闻写作方法和编辑思想,并介绍了杂志成功的“秘密武器”。 Clay Felker, a famous American media personality, has been the editor and publisher of famous magazines such as Esquire, Village Voice, Adweek. Felix pioneered the first urban culture magazine “New York” (New York Magazine), making an important contribution to the development of American news history and the excavation of New York’s urban culture. This essay reviews the influence of Filk’s life experience on his editorial thoughts, explores the planning plan and market orientation of New York magazine at the beginning of his creation, and studies the uniqueness of Felk’s role as the promoter of neo-journalism News writing methods and editorial thoughts, and introduced the magazine’s successful “secret weapon.”