论文部分内容阅读
移动互联网的迅猛发展为企业提供了管理投资者的新渠道,移动网络投资者关系质量管理逐渐成为企业管理中的新生关注点。选取网站易用性、信息有用性以及对话回路三个对话原则构建三维象限分析法来测度企业移动网络投资者关系管理,并对财富500强企业的移动网络投资者关系质量进行评估。研究结果显示,当企业选择移动网络作为投资者关系管理渠道时该企业就会在三个测度项上表现良好,能对企业的投资者管理起到积极作用。
The rapid development of mobile Internet provides enterprises with a new channel for managing investors, and the quality management of mobile network investor relations has gradually become a new concern in business management. The three-dimensional quadrant analysis method is used to measure the relationship management of enterprise mobile network, and the quality of the mobile network investor relationship of the Fortune 500 companies is evaluated by selecting the website accessibility, information usefulness and the dialogue principle of the dialogue. The results show that when enterprises choose mobile network as the channel of investor relations management, the enterprise will perform well on the three measures and can play an active role in the investor management of enterprises.