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媒体在政治传播中发挥桥梁与纽带作用,肩负重要的政治传播使命。在新媒体强势发展的时代,传统媒体应通过融合发展提升政治传播能力,做到政治信患报道开放透明,同时监督促使政治信息系统更加开放透明,构建开放透明的政治信息环境。观念互动卷入是融媒体政治传播的重要保证,在传播渠道融合之外实现叙事策略、情感和态度的融合卷入。文化迭代形塑是融媒体政治传播的本质归属,用主流意识形态引导网络空间政治文化的激烈碰撞,通过个案追踪报道推动政治文化现代性建设,培育公民的现代性政治意识。
The media plays a bridge and link in political communication and shoulders the mission of political communication. In the era of the strong development of new media, traditional media should enhance the ability of political communication through integration and development, make the coverage of political affaires open and transparent, and supervise to make the political information system more open and transparent and establish an open and transparent political information environment. Interaction of ideas is an important guarantee for the political media-mediated communication. In addition to the integration of communication channels, narrative strategies, emotions and attitudes are incorporated. Cultural iterative shaping is the essential ownership of the political communication of financial media. With the mainstream ideology, it leads the fierce collision of political and cyberspace culture, promotes the modernity construction of political culture through case tracking, and fosters citizen’s modern political awareness.