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进入21世纪信息化时代以来,社会群体的个性发展和多样性发展共存,给各大服务行业的服务性质均造成了不同程度的影响,尤其是广告行业的新兴发展中。作为企业树立良好品牌形象的重要途径,广告设计的重要性不言而喻,而图形作为广告设计中不可或缺的构成部分,广告图形构成的特点、意义、要素以及设计创意对广告设计效果具有必不可少的保障作用。因此,本文基于广告图形构成特性的分析,系统论述广告的图形构成要素,研究广告的图形构成创意,实现广告设计视觉感染力的提升。
Since entering the information age of the 21st century, the coexistence of personality development and diversity development of social groups have caused varying degrees of impact on the service quality of major service industries, especially in the emerging development of the advertising industry. As an important way for enterprises to establish a good brand image, the importance of advertising design is self-evident, and graphics as an indispensable part of advertising design. The characteristics, significance, elements and creative design of advertising graphics have the following effects Essential security role. Therefore, based on the analysis of the characteristics of the advertisement graphic composition, this paper systematically discusses the graphic elements of the advertisement, studies the creative composition of the advertisement and enhances the visual appeal of advertisement design.