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在电子商务飞速进步的背景下,大学生创新创业规模、数量正在急剧增大。由于电子商务创业自身存在着不稳定的风险特征,使得大学生创新创业面临着诸多问题,例如,现代互联网与传统产品不能有效结合和大学生社会经验有限等。为此,笔者详细研究了基于电子商务的大学生创新创业管理,希望能对大学生进行科学的电子商务创新创业起到一定帮助作用。
In the context of the rapid progress of e-commerce, the scale and quantity of college students’ innovation and entrepreneurship are rapidly increasing. Because of the instable risk characteristics of e-commerce, there are many problems facing college students’ innovation and entrepreneurship. For example, modern Internet can not be effectively combined with traditional products and college students have limited social experience. To this end, I studied in detail the innovation and entrepreneurship management of college students based on e-commerce, hoping to help college students conduct scientific e-commerce innovation and entrepreneurship play a helping role.