微博作为一种基于网络的新型社交媒体,因其具有便捷性、及时性、广泛性等特点,被越来越多的企业所青睐,并迅速成为一种新型的网络营销方式。目前,我国企业的微博营销尚处于起步阶段,各方面发展尚不完善。本文就是通过对企业微博营销应用现状研究的基础上,对企业利用微博进行活动推广的方法进行探索,以期对企业的微博营销起到一定的作用。 As a new web-based social media, microblogging is favored by more and more enterprises because of its convenience, timeliness and extensiveness, and has quickly become a new type of network marketing. At present, the microblogging marketing of Chinese enterprises is still in its infancy, and the development in all aspects is still not perfect. Based on the research on the status quo of the application and marketing of microblogging in enterprises, this article explores the methods used by enterprises to promote the microblogging activities in order to play a certain role in the microblog marketing of enterprises.