电视节目评价是电视媒体质量管理控制的前提,是电视节目质量管理体系的重要子系统。然而,我国早期的电视节目评价体系侧重于了解传播效果,大都停留在微观和粗浅的层次。而目前盛行的电视节目评价体系,是由收视率调查和欣赏指数(Appreciationindex简称AI也称作观众满意度)组成的 TV program evaluation is the premise of the quality control of TV media and an important subsystem of TV program quality management system. However, the evaluation system of early TV programs in our country focused on understanding the effects of communication, and mostly stayed at the micro and superficial levels. At present, the prevalence of television program evaluation system, is composed of the ratings survey and Appreciation Index (Appreciationindex referred to as AI, also known as the audience satisfaction)