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近日发布的《2017上半年家电网购分析报告》显示,今年上半年,B2C家电网购市场(含移动终端)规模高达2160亿元,同比增长16.9%。从各品类看,白色家电领涨今年上半年家电网购市场。其中,空调的线上零售额增幅最大,达到88.2%,而平板电视仅为10.1%,手机则只有3.1%。由于手机等移动终端、传统小家电和平板电视等品类影响,今年上半年家电网购市场整体增幅被拉低。分渠道来看,今年上半年,京东拿下家电网购市场61.3%的份额,天猫则占28%,苏宁云商占
Recently released “first half of 2017 home appliance online shopping analysis” shows that in the first half of this year, B2C home appliances online shopping market (including mobile terminals) up to 216 billion yuan in size, an increase of 16.9%. From the various categories, white goods led the home appliance online shopping market in the first half of this year. Among them, air-conditioning online retail sales increased the most, reaching 88.2%, while only 10.1% of flat-panel TVs, mobile phones, only 3.1%. As mobile phones and other mobile terminals, traditional small appliances and flat-panel TVs and other categories, the first half of this year, home appliances online shopping market overall increase was pulled down. In terms of channels, in the first half of this year, Jingdong won 61.3% share of the home appliance online shopping market, while Lynx accounted for 28% and Suning Business accounted for