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92年奥运会被视为历史上规模最大的奥运会,而且由于前苏联、东德这两个奥运最强劲旅相继消失,顿使今年巴塞罗那奥运会成为西方世界参与感最强的一届,甚至可说是“铜臭味”最强烈的一届。夺得奥运金牌,在体坛上可被视为登峰造极的成就,尤其职业篮球、网球、足球等高薪明星球员,都被允许加入奥运竞技行列后,奥运金牌得主的英雄形象,就可成为职业运动与商业广告的最佳结合。
92 Olympic Games is regarded as the largest in the history of the Olympic Games, but also because of the former Soviet Union, East Germany, the two strongest Olympic brigades have disappeared, so that this year’s Olympic Games in Barcelona in the West become the strongest participation in the world, or even “Copper smell” the most intense session. Winning the Olympic gold medal can be seen as a top achievement in sports. In particular, high-paying star players such as professional basketball, tennis and football are allowed to join the Olympic athletics after the heroic image of the Olympic gold medalist can become a professional sport. The best combination of commercials.