论文部分内容阅读
科技信息时代,广告承载着大量的信息,并渗入到人们生活的每个细节中,其运用的色彩绚丽缤纷,使人们在享受视觉冲击的同时,还可以丰富情感世界。文章通过阐述色彩在人们中形成的情感基调,表明色彩在广告设计中的重要作用,并分析如何应用色彩设计优秀的广告作品,达到广告的宣传目的。
In the information age of science and technology, advertisements carry a great deal of information and infiltrate into every detail of people’s lives. Colorful and colorful colors are used to make people enjoy the visual impact while enriching the world of emotions. By describing the emotional tone formed by people in color, the article shows that color plays an important role in advertisement design and analyzes how to use color to design excellent advertisement works so as to achieve the purpose of advertising.