福州医药站是省内贸重点医药商业企业。企业内部设置七个业务经营部门、十三家零售医药商店、五个库区,集调拨、批发、零售为一体。主要经营药品、新药特药、滋补保健品以及中药、中成药等。负责福州地区五区、八县(市)500多万人口的防病治病、康复保健、计划生育、疫情救灾等药品供应工作。 随着改革的不断深入,市场的进一步开放,医药市场竞争愈来愈烈,“百业经药”愈来愈盛,全民的、集体的、个体的一起上,跨地区跨行业经营比比皆是,商品销售渠道、形式、手段的日新月异,各经营者销售方面的奇招、怪招、甚至绝招层出不穷,令国营医药商业望尘莫及。俗话说:商场即是战场,竞争即是战争,企业与企业之间的竞争足场不宣而战的特殊的经济“战争”,国有医药企业要在商战中取胜,必须在竞争过程中“知彼知己”才能“百战不 Fuzhou Medical Station is a key pharmaceutical commercial enterprise in the province’s domestic trade. The company has set up seven business operation departments, thirteen retail pharmaceutical stores and five reservoir areas within the company, integrating transfer, wholesale and retail. Mainly engaged in drugs, new medicines, nourishing health products, Chinese medicines, proprietary Chinese medicines, etc. Responsible for the supply of medicines for preventing and treating diseases, rehabilitation, health care, family planning, and epidemic relief for more than 5 million people in five districts and eight counties (cities) in Fuzhou. With the continuous deepening of reforms and the further opening up of the market, competition in the pharmaceutical market has become increasingly fierce. “Hundred industries and pharmaceuticals” have become more and more prosperous, and all-people, collective, individual, and cross-regional cross-sectoral operations are commonplace. The ever-changing sales channels, forms, and means of sales of goods, the strange tricks, the weird tricks, and even the unique tricks of sales of various operators, have made the state-run pharmaceutical business untouchable. As the saying goes: shopping malls are battlefields, competition is war, and the competition between enterprises and enterprises is a special economic “war” that is not declared in the arena. State-owned pharmaceutical companies must win in business wars and must “know” in the course of competition. His confidant “can only be”