广告对于传播信息、指导消费、促进销售有不可磨灭的贡献。但是,伴随着广告大潮的涌起,一些不良广告也泛滥其间,不但使消费者受到损害,也影响了工商、广告业的声誉。我国《广告管理条例》中规定:广告内容必须真实、健康、清晰、明白,不得以任何形式欺骗用户和消费者;广告经营者承办或代理广告业务,应该查验证明,审查广告内容。有弄虚作假或贬低同类产品等内容的广告不得刊播、设置、张贴。但疏而有漏,致使不良广告乘虚而入,长驱而出。 Advertising has an indelible contribution to disseminate information, guide consumption, and promote sales. However, with the surging tide of advertising, some bad advertisements are also spreading. This not only damages consumers, but also affects the reputation of industry and commerce and advertising. China’s “Advertising Management Regulations” stipulates that advertising content must be authentic, healthy, clear, and understandable, and must not deceive users and consumers in any form; advertising operators who undertake or represent advertising businesses should check and verify the content of advertisements. Advertisements that are fraudulent or degrading similar products may not be published, set up, or posted. However, due to ignorance and leakage, bad advertisements have come in and they have been driven out.