最近,有同事问我是否关注过“词典营销”。恕我孤陋寡闻,词典,或纸质,或网络,每天都有用到,但跟营销挂靠在一起,还真是第一次听说。同事解释道:从2012年底至今,宝马、斯巴鲁、标致、现代、大众、雷克萨斯等众多国际知名汽车品牌纷纷出现在有道词典各种形式的传播入口。诸如内容植入、图片植入、触发式Banner广告投放等传播方式,深受多家汽车品牌追捧。 Recently, some colleagues asked me if I have been concerned about “dictionary marketing ”. Forgive me for ignorance, dictionaries, or paper, or the Internet, which I use every day, but it’s really the first time I’ve heard of it with marketing. Colleagues explained that from the end of 2012 to the present, many internationally renowned car brands such as BMW, Subaru, Peugeot, Hyundai, Volkswagen, and Lexus have appeared in various forms of communication portals. The dissemination methods such as content insertion, picture placement, and triggered Banner advertising are highly sought after by many automobile brands.