近两年来,乳业市场热闹非凡。2003年蒙牛叫板伊利成为央视标王,同一年,福建的长富牛奶发力全国,却兵败而返。对于蒙牛的火箭式成功,业界津津乐道。而对长富却似乎鲜有人分析个中原因。其实,长富的失败与 The past two years, the dairy market crowded. In 2003, Meng Niu challenged Yili to become the CCTV standard king. In the same year, Fujian’s Fu-rich milk exerted its power throughout the country, but it was defeated. For the success of the rocket Mengniu, the industry relish. However, few people seem to analyze the reasons for the long rich. In fact, the failure of long rich and