【摘 要】
：
进入自媒体时代,“微传播”急剧改变着传播生态和舆论格局,个人已不再是传统意义上的受众,也可以是新闻现场“第一发言人”。然而,受信息来源、传播渠道和个人素质影响,多数
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进入自媒体时代,“微传播”急剧改变着传播生态和舆论格局,个人已不再是传统意义上的受众,也可以是新闻现场“第一发言人”。然而,受信息来源、传播渠道和个人素质影响,多数人并不能客观完整地获取、生产、分享和传播信息。于是,众声喧哗,缺少了必要
Into the self-media era, “micro-dissemination ” has dramatically changed the spread of ecological and public opinion pattern, the individual is no longer the traditional sense of the audience, it can be the news site “first spokesman ”. However, most people do not obtain, produce, share and disseminate information objectively and completely due to the sources of information, channels of communication and personal qualities. So, all the noise, lack of necessary
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