广告作为一种促销的催化剂,作为一种消费引导方式,在信息社会的今天已成为传播经济、文化、科学技术和社会信息的有力工具和手段,并日渐为世人所接受.同样,在阿拉伯世界,广告也已成为阿拉伯各国社会信息的主要来源,是现代阿拉伯社会的全部经济活动和其他文明的、艺术的各种活动的依托,是反映某一家阿拉伯企业综合实力的精神名片.随着阿拉伯各国经济技术的发展、市场的繁荣和产销信息传播的急迫,阿拉伯各国的广告媒体不断增加,几乎是无处不在,无孔不入.阿拉伯人不仅可以从报刊杂志和电影电视里看到广告,而且也可以从广播里听到广告,甚至在公共汽车的车身上、车站码头的电子显示屏上和每家每户的信箱里都可以看到五花八门、数不胜数的广告.同时,阿拉伯广告的涉及面也不断拓宽,几乎囊括了社会的各个方面,如:新产品和新商品介绍、服务性行业招徕生意、空职招聘、招租、招标、拍卖、转让和寻找失物或失踪者等等.阿拉伯广告的广泛运用使之逐渐形成了一种独立的文体,并自然形成了一种独立的语体风格.要理解阿拉伯广告的语言风格,首先要理解阿拉伯广告的语言环境、功能和类型.阿拉伯广告的语言环境是非常特殊的.无论广告出现的形式或地点如何不同,广告总是想在 Advertising, as a promotional catalyst, as a form of consumer guidance, has become a powerful tool and means of disseminating economic, cultural, scientific, technical and social information in the information society today, and increasingly accepted by the world. Similarly, in the Arab world , Advertising has also become the main source of social information for Arab countries and is the basis of all economic activity and other civilized and artistic activities in modern Arab society and a business card reflecting the comprehensive strength of a certain Arab enterprise. With the development of economy and technology, the prosperity of the market and the urgency of the dissemination of production and marketing information, the advertising media in Arab countries are constantly increasing and almost ubiquitous and pervasive. The Arabs can not only see advertisements in newspapers and magazines and on film and television, but also from Hear advertisements on the radio, even in the bus body, the electronic display on the station terminal and every household’s mailbox can see a wide variety of ads, while the coverage of Arab advertising is also constantly broadening, Covering almost all aspects of society, such as: introduction of new products and new products, Businesses attract businesses, hire on vacancies, hire leases, bid for bids, auction, transfer and search for lost or missing persons, etc. The widespread use of Arabic advertising has led to the formation of an independent style of writing and the natural formation of an independent To understand the language style of Arabic advertising, we must first understand the linguistic environment, function and type of Arab advertising. The language environment of Arab advertising is very special. Regardless of the form or location of the advertisement, the advertisement always wants to