在安利的O2O战略中,线下战略里体验馆是非常重要的一环。10月2 3日,国际保健品品牌安利在中国无锡落成安利植物研发中心。该研发中心历经6年筹备,致力于中草药植物的有机种植研究、提取物研究,开发具有保健美容功能的创新中草药新原料。作为安利全球一体化研发的重要一站,无锡安利植物研发中心也是安利对外开放的体验中心之一。在全球化推广O2O战略中,安利品牌 Amway’s O2O strategy, offline strategy experience museum is a very important part. On October 23, Amway, an international health product brand, was established at Amway R & D Center in Wuxi, China. After six years of preparation, the R & D center devotes itself to the research of organic plantation of Chinese herbal medicine, the research of extract, and the development of innovative new raw materials of Chinese herbal medicine with health and beauty functions. Amway as an important global R & D station, Wuxi Amway Plant R & D Center Amway is also one of the experience of opening up. In the global promotion of O2O strategy, Amway brand