论文部分内容阅读
宏碁电脑,玩出色彩基于与北京百灵时代团队的多次良好合作及信任,宏电脑于9月再次选择北京地铁4号线媒体,在海淀黄庄站的品牌社区进行投放,推广其最新推出的平板电脑、笔记本电脑,突出强调新产品具有多彩、高清、高效等特点。海淀黄庄站是地铁4号线与10号线的换乘站点、是中关村区域重要的地下交通枢纽,该区域人群多以商务人士、年轻白领为主,消费能力普遍较强。此外,包柱、墙贴、吊旗、闸机贴、12封灯箱等多种媒体形式的组合发布,打造了宏碁电脑的专属宣传区域,并有助于增强目标消费者对产品的直观认知。
Acer Computer, Played Out of Color Based on many good cooperation and trust with Beijing Braun era team, Acer Computer again selected Beijing Subway Line 4 media in September to launch its brand community in Huangzhuang Station of Haidian to promote its newly launched Tablet PCs, laptops, highlighting the new product with colorful, high-definition, efficient and so on. Huangzhuang Railway Station is the transfer station of Subway Line 4 and Line 10, which is an important underground transportation hub in Zhongguancun area. Most of the population in this area are mainly business people and young white-collar workers, and their spending power is generally high. In addition, the package column, wall stickers, hanging flags, gate stickers, 12 light boxes and other media portfolio released to create Acer’s exclusive publicity area and help enhance the target consumer intuitive visual products .